Analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of a business is a well-established tool that is widely used by academics, consultants, and advisors. Although it is a simple concept, business owners often struggle when trying to use it because it is so broad. It is difficult to determine where to start, what questions to
Developing an effective marketing strategy campaign can help you determine your company’s success on launching a new product, or selling an existing service or product. The crucial components to developing strong campaign include specifically identifying the services and products to your potential customers. However, this requires understanding exactly which methods are the best ways to
When you begin a business, you begin a challenge that is unlike any other. Suddenly your life is much more complicated than you ever thought it would be. The case is certainly no different with a food concession business. Some may think that it is much easier to deal with, but that is just not
Why look at ways to save money in your business? Business isn’t about how much you make, but about what you keep – the net profit. Cut an expense, and the savings usually goes straight to that bottom line. Learn a simple way to spend $25 less on electricity each month, for example, and you’ll
One of the key causes of failure of online businesses in their first year is the lack of focus by the owner. There are literally so many things to do in the day that it’s hard to decide which one of the mile-long list is the best task to tackle first. Moreover, there are so
With the rise of online marketing over the last few decades, there is now a head-spinning variety of methods to add to traditional offline approaches you can use to put your offer in front of your target market. Here are some of today’s key marketing channels both online and off. Social Media Social media is
There’s an old saying that there’s nothing new under the sun and, unfortunately, this is true. Many new businesses search endlessly for that one profitable niche that nobody has found yet, and this is time wasted. You need to find a profitable niche, but you don’t need to reinvent the wheel. Here’s how you find